Recently, when I was browsing IKEA’s latest summer collection, I was struck by a sudden thought - ‘Is IKEA the new Urban Outfitters?’
When following the latest home decor trends, Urban Outfitters has always been one of my go-tos for finding statement pieces, but I have to say, I’ve not always been a fan of their prices. Now it seems IKEA is embracing bold swathes of colour, and I’ll admit these styles rival my beloved Urban Outfitters.
As a huge fan of dopamine decor, I love to see IKEA breaking away from minimalism and embracing quirky designs and colours - in fact, I think I’ll be swapping Urban Outfitters for IKEA when selecting summer decor this season.
IKEA's new bold bedding on display in the Oxford Street store
One of the best things about being a home journalist is visiting all the previews of our favourite brands, and it was at IKEA’s new Oxford Street store, that I spotted the fried egg bedding. In my book, quirky bedding has always been an Urban Outfitters staple - for example, this ‘grumpy frog’ set - but IKEA is also nailing it. The fried eggs have a charming look, which is not something I’ve ever said about eggs before.
IKEA’s storage is another area that caught my eye. While its white flat-packs have defined many rental properties I’ve lived in, I’m really happy to see them experimenting with colour, such as the new green BILLY bookcase.
Here are a few other IKEA buys that have me questioning my Urban Outfitters allegiance.
Bedding
It's the first time I've ever seen fried eggs on bedding but I'll admit it's a move that plays off. This set is so much fun!
Urban Outfitters are renowned for creating quirky bedding. This hot-dog design is fun without appearing gauche.
Storage
The rich red of this storage unit gives it a trendy edge.
This classic storage shelf is perfect for small spaces, utilising verticle space.
Lighting
This lamp has a futuristic look that makes it a statement peice.
Featuring two bold colours, this lamp is gorgeous. It's both warm and refreshing to look at.
Home Decor
The vase has plenty of visual texture and it's bold orange shade makes it very eye-catching.
The orange vase makes a statement peice that perfect for kitchen and dining spaces.
Soft furnishings
Opting for bold soft furnishings is an easy way to introduce colour to a space.
This cushion is a combination of the year's hottest trends - stripes, ruffles and bold colour.
IKEA's latest collections have been playful and vibrant. Do you agree with me? Are they giving Urban Outfitters a run for their money?
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